The Red Bull Music Academy (RBMA) is a world-traveling series of music workshops and festivals, founded in 1998.[1] The main five-week event is held in a different city each year. The public portion of its program is a festival of concerts, art installations, club nights and lectures by influential figures in contemporary music.[2] The other part of the program is by invitation only, held in a building which has been custom-fitted with a large recording studio, a lecture hall, a radio booth and between eight and twelve bedroom-sized studios.[3] There, 60 up and coming producers, singers, sound artists, DJs and musicians from around the world learn from and collaborate with top industry professionals.[4]
Year-round, the Red Bull Music Academy maintains an online magazine, radio station (RBMA Radio) and lecture video archive. The Academy hosts additional music workshops and club nights and curates stages at festivals in around 60 countries worldwide.

 

Cookin Soul gives a lecture during the Red Bull Music Academy Bass Camp at the Matadero in Madrid, Spain on March 17th, 2013 // Gianfranco Tripodo/Red Bull Content Pool // P-20130319-00075 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //Cookin Soul gives a lecture during the Red Bull Music Academy Bass Camp at the Matadero in Madrid, Spain on March 17th, 2013 // Gianfranco Tripodo/Red Bull Content Pool // P-20130319-00075 // Usage for editorial use only // Please go to www.redbullcontentpool.com for further information. //

 

Also, the Red Bull Music Academy has partnered with some of the most prominent music festivals, such as Sónar,[17] Mutek,[18] Movement: Detroit’s Electronic Music Festival,[19]Melt!,[20] Notting Hill Carnival,[21] Oxegen,[22] Meltdown, Monegros Desert Festival, Splendour In The Grass,[23] Bestival[24] and the Winter Music Conference. The Academy curates stages at these festivals, and/or hosts workshops or one-off concerts in tandem with the festivals.
In 2005, the Red Bull Music Academy launched the Internet radio station Red Bull Music Academy Radio that broadcasts interviews, live recordings and DJ mixes from more than 50 countries, via a 24/7 live stream and on-demand. RBMA Radio enjoys an average of 600,000 listeners online per month[25] and is syndicated to terrestrial radio stations in over 30 countries. RBMA Radio’s mobile app[26] for iOS, Android, WindowsPhone, and Symbian has been downloaded more than 500,000 times.

 

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As a function of Red Bull Music Academy’s efforts to create awareness for the Academy and promote its artists, Academy alumni also have further support, bookings and promotion through Red Bull Music Academy channels after the sessions are over. Many tours, local events and major festival bookings are pulled from the roster of past Red Bull Music Academy participants

 

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